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U.S. Soy

Web Strategy & Content / Social / Campaign / Event

As the lead writer at the agency of record for U.S. Soy, I’ve been responsible for revamping messaging on two colossal websites, producing gobs of social content, theming event spaces, and leading copy and creative strategy for a recent B2B campaign.

Check out the work.

Dig in 🪏

Dirt Cheap

TV / Radio / Digital Banner / Social

If you live in St. Louis, you know Dirt Cheap. My recent work as the lead writer at its agency of record balanced the brand’s 90s-style goofiness with an edge that captivated young adult drinkers.

Dive deeper 🐬

DEKALB, Asgrow, Delta Pine

Spec Work

These ad-like-objects for Bayer Crop Science’s commercial seed brands are hugely emotional, endlessly deep and newly rewarding every time I revisit them.

Root around 🪻

Climate FieldView

Social / Brand Strategy

In addition to pitching, writing and performing in posts for FieldView, I also assumed a director role for our team for nearly six months.

Social is about understanding your audience, understanding the current moment and figuring out where those two things meet. Then, you just play around. On deadline, of course.

Please Stay

Digital banner / Billboard / Pre-roll

Writing these placements for a suicide prevention organization was an opportunity to extend a message of hope through my work.

Seeing that message displayed in Times Square and on the Las Vegas strip was a highlight in my career.

Go, Cockaroo

Novel

In my 20s, I turned a roadtrip into a novel. It’s got #vanlife, it’s got cowboys, it’s got life-changing amounts of cash buried in coffee cans beneath a Central Texas cattle ranch. You should read it.

This project started my professional writing career, and I’d love to tell you how it happened.

Find it here 📖